McCabe McGinn, a leading fit-out contractor based in Dublin, brought us on board to support the evolution of their brand through high-quality visual content. As a company known for delivering premium retail, hospitality, and leisure environments — including flagship spaces within Brown Thomas — they needed imagery and video content that matched the calibre of their work.

We were tasked with capturing a selection of MCMG’s most prestigious and visually striking projects. This included live sites and completed fit-outs, from luxury retail spaces to high-spec entertainment venues like bowling alleys and bar areas.

Our focus was on delivering a library of polished, professional visuals that could power MCMG’s new website and future marketing efforts — a crucial step as the company moved through a broader brand refresh.

Our work with MCMG included:

• Full on-site photography of completed and in-progress projects
• Project showcase videos for key sites
• Drone and ground-based coverage
• Content delivery optimised for web and social
• Strategic visual direction aligned with their rebrand

This was a classic example of visual production at the core – helping a respected contractor modernise its brand identity by showcasing its work through powerful, purposeful content.